The "real" female models strategy of Dove company
The latest advertisement of Dove has one 45-year-old middle-aged woman Merlin, shenbsp;comes from North London. The reason of she attracts Dove’s attention is because of she has a striking silver hair, it makes her looks like a quot;White-Haired Girl.quot; Merlin said: quot;In people’s minds, the silver hair are always not welcomed by public, but I never have that feeling, because many people have been attracted by my silver hair, and even some men with good career pursuit me. quot;
Fence Shaluo is three childrenrsquo;s mother, she works in an international company in New York as a chief financial officer, she has also become one of Dove’s female models. She is 30 years old and looks burly and fat, but the whole body of her spreads the charm of a mature woman. She said: quot;I hope my photos can help different women with different body shape, so that I can help them and it also can help me to become more confidence.quot;
Esther is a 35 years old woman comes from Kent, she is a movie theater assistant. Esther represents the dark skin of another type of woman, skinny, flat chest and no sexy curves of the body shpe. She said: quot;I consider my flat chest is also beautiful and attractive.The other two women who appeared in the new advertisement were 22 years old red hair girl Liya Shen and 44 years old woman Alison. Both of them come from london.
Dove advertising strategy created a miracle. Last year, Dove cosmetics company used a new advertising strategy, Dove used unique factor in their new advertisement, the new advertisement used the quot;realquot; female models. After the advertisement has appeared in the public, their sales of Dove cosmetics has increased 700%, this is a new record of this company.
Dove cosmetics companyrsquo;s spokesman said: quot;We employ ‘real’ female models to challenge today’snbsp;short-sighted, narrow-minded concept of beauty in the society, the more ‘natural beauty’ presented through this activity to customers, the more impression will live to customers. We hope to serve as a catalyst for social acceptance of more realistic, more tolerant of the concept of beauty. quot;
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